Mr. Ruben Consa is an international floral designer who has been involved in the floral industry for over 35 years as a designer, flower shop owner, educator, commentator, consultant and promoter of floral products.
Until 1998 he was the owner of two of the most respected flower shops in Manhattan, New York, Environmental Designs.
Currently he serves as Administrator and Director of the School of Floral Design Yola Guz in Miami, Florida
Mr. Ruben Consa’s education began in New York City and was supplemented by other studies in the Netherlands, Italy and England.
Also in New York Ruben began his professional floral design career. There his clients included actors from Broadway and Hollywood stars, professional athletes and major Italian fashion houses. Ruben is a spontaneous and energetic designer who incorporates his own metal and wood sculptures in his floral designs. He has made special events at the Museum of Modern Art, the American Craft Museum, the Brooklyn Museum and the Gracie Mansion New York City. More recently in Florida at the Design Center of the Americas (DCOTA), different art galleries in Coral Gables and events in places like the Biltmore Hotel. He also works decorating private residences in West Palms Beach and Broward and Dade.
Mr. Consa has hosted Flower Shows in the United States, Europe, Asia, South America and the Caribbean. During his participation in these shows he has been sponsored by companies such as The John Henry Co., Floralife, Smither Oasis, Design Master, Acent Décor, Knud Nielsen, Syndicate Sales, Winward, Australian Flower Council, Colombia Flower Council, California Flower Council, Red Book, Interflora and AFS. During the promotion of these enterprises, he has made ties with manufacturers, importers and exporters, producers, wholesalers, retailers and educators around the world.
In 1972, Ruben received a Bachelor of Fine Arts from the University of Puerto Rico of credits in Business Administration.
Since 1989, Ruben has been an active member of the American Institute of Flower Designers (AIFD), an organization of about 2,000 members worldwide dedicated to the highest standards of professionalism through education and promotion of high profile floral design.
Membership is selective and is offered only to those floral designers who have shown great technical skills and artistic ability. When AIFD appears after the name of a floral designer it means that the designer is committed to professional excellence in floral design.
In July 1998, Ruben presented “Cultura Latina” at the AIFD National Symposium in front of 1,500 members in Boston, Massachusetts. And in 2012 together with his wife Yola Guz presented “Art Deco” Miami the American Riviera in the AIFD National Symposium in Miami, Fl.
Another of his professional attributes is spreading professional floral design knowledge throughout Latin America including decorating prestigious Weddings and international events in the territory.
In 2006 and 2007 Ruben began his travels to Hong Kong and China where he created beneficial trade ties for customers from Latin America. He also developed relationships with several key manufacturers in China where he collaborated on projects of product development and manufacturing.
In the latter part of 2010, with his wife Yola Guz they established the Yola Guz AIFD School of Floral Design in Miami, Florida. The Yola Guz School is now the leading educational institution in South Florida where students are educated to become professionals in the floral design field and how to operate and create floral enterprises. Students travel long distances to attend the School. They have many foreign and out of state students that attend the School to get quality and innovative education that not only includes design, it also includes learning floral marketing and managerial skills.
Recently, as a result of his dedication and his extraordinary talent Mr. Consa was invited to present his Floral Sculptures and Modern Organic concept in a floral show in Tokyo, Japan.
Presently the Yola Guz Floral Design School is an educational partner with AIFD. In that function they are training students to become AIFD members. Their success rate is 100% with students that have taken and passed the Evaluation Exam to become AIFD members.